What’s changed the most over the past 2+ years?

Written By Matt Koulermos

What's changed the most over the past two years with AI image generation? It's not just realism, it's control. Renderers can now have more texture and depth and details, things that used to be very difficult to recreate on a consistent basis. Liquids, transparencies, reflective surfaces, they're all more convincing now. We're able to lock in key product details across our entire pipeline, from the labels to the product size to how it should fit within an environment. Learn more about how AI is changing production.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
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