The Biggest Mistake Any Company Can Make

Written By Matt Koulermos

The biggest mistake any company can make is expecting AI to be a silver bullet. After two and a half years of building AI-native production workflows, we've seen where the real leverage is. We suggest starting with the outcome you want– and then think through, "Is this really the right tool to get us there?" Every AI tool has strengths and weaknesses, but it still requires human judgment to determine whether any leverage is actually being added. The biggest advantages come from repeatable processes that produce repeatable results. Interested in what Broadcast AI can do for your next production? Check out our full production deep dive.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
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