Broadcast Commercials Produced At The Speed of Social
AdWaken is an AI-driven studio for disruptive brands. We turn big ideas into reality–going from script-to-screen in weeks instead of months.
Every Day Your Ads Blend In, Leads Go Elsewhere.
Major law firms are locked in an endless spending war for qualified leads and high-value cases. When media spend alone no longer creates an edge, the advantage comes from creative people remember, relate to and trust.
Runway AI’s Big Ad Contest: SOLACÉ
Our entry for Runway’s Big Ad Contest 2 started with a simple question: What if the sun took its job (sending rays to Earth) a little too seriously?
Brief’s Insight: Solacé doesn't just protect your skin, it protects your peace of mind.
2+ Decades in Advertising.
2+ Years Building AdWaken.
Matt Koulermos founded AdWaken.ai in February 2024 after working years as a Creative Director with a background rooted in Interactive Art Direction. His experience includes two Super Bowl campaigns for KIA, leading a global rebrand for FIJI Water, and roles at Ogilvy New York, David&Goliath and The Wonderful Agency.
Since 2024, AdWaken has produced multiple national and regional commercials for broadcast, as well as CTV, across categories. In 2026, Matt Koulermos became a Dreamina Creative Partner, collaborating with the AI platform on emerging tools and workflows.
Teddy’s Great American Lawn
Few figures embody the American outdoors like Theodore Roosevelt. A challenger of convention who also championed family, rugged individualism and a deep respect for nature– similar to the values shared by Earthwise Seed Co.’s modern approach to all-natural lawn care.
Zevia Grabs the Spotlight Ahead of Walmart Launch
When Coke traded holiday nostalgia 
for AI, the magic fizzled. Zevia responded in just 6-days with a sharp parody that 
earned real headlines and social praise—cutting through the holiday noise at exactly
the right moment ahead of Zevia’s 2024 nationwide Walmart launch.
36-Hour Challenge to Bring Einstein Back
With just 36 hours’ notice, we created a proof-of-concept video for a last-minute meeting with CMG Worldwide and the Albert Einstein Estate. The hype film showcased the range of brand opportunities now possible with AI and sparked continued interest.