Commercials
Crafted for Disruptors
AdWaken is an AI-native commercial studio built for brand leaders who want big ideas brought to life faster. We bring decades of advertising experience and over two years focused on AI production. We turn ambitious concepts into broadcast-ready commercials in weeks instead of months.
2+ Decades in Advertising.
2+ Years Building AdWaken.
Matt Koulermos founded AdWaken.ai in early 2024 after two decades in advertising. During that time, he worked on two Super Bowl campaigns for KIA, led a global rebrand for FIJI Water and worked at agencies including Ogilvy New York, David&Goliath and the Wonderful Agency.
Since 2024, AdWaken has produced multiple national and regional commercials for broadcast, as well as CTV, across categories.
Teddy’s Great American Lawn
Few figures embody the American outdoors like Theodore Roosevelt. A challenger of convention who also championed family, rugged individualism and a deep respect for nature– similar to the values shared by Earthwise Seed Co.’s modern approach to all-natural lawn care.
Zevia Grabs the Spotlight Ahead of Walmart Launch
When Coke traded holiday nostalgia for AI, the magic fizzled. Zevia responded in just 6-days with a sharp parody that earned real headlines and social praise—cutting through the holiday noise at exactly the right moment ahead of Zevia’s 2024 nationwide Walmart launch.
36-Hour Challenge to Bring Einstein Back
With just 36 hours’ notice, we created a proof-of-concept video for a last-minute meeting with CMG Worldwide and the Albert Einstein Estate. The hype film showcased the range of brand opportunities now possible with AI and sparked continued interest.