AdWaken’s 4-Core AI-Native Production Pillars

Instead of a broadcast commercial taking three to six months to produce, we're able to do it in three to six weeks. For the past two and a half years at AdWaken, we've been focused on perfecting our AI-native commercial production process. We've narrowed it down to four core pillars, starting with process. This is where we gain alignment with the client and really focus in on what their core objectives are, what the timeline will look like, and also making sure we have the right compliance checkpoints along the way. When it comes to locking in on quality, we like to show versus tell. This means a lot of mood boards, storyboards, and different directions that we could take the visuals to bring a concept to life. Once the visual look and feel are approved, we're really able to tap into one of the big advantages of AI production, which is speed. Instead of a commercial taking six months to produce, we're able to do it in three to six weeks. Our last pillar is variety. We're able to scale faster, build in a more modular structure without all the headaches of having to rely on what was captured in-camera.