How is AI-Native Pre-Production Different?

Written by Matt Koulermos

How does AI native pre-production differ from traditional production? Actually, not that much. But... there are some key differences. For example, we still do casting, we just craft our options from scratch. And instead of trying to find the perfect wardrobe or shoot location or voiceover, we develop all those too.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
Previous

AdWaken’s 4-Core AI-Native Production Pillars
Next

Midjourney’s Pros and Cons