How do you beat the 80/20 paradox of AI?

AI will get you 80% of the way there, but then that last 20% ends up taking almost as long as if you'd just done it yourself in the first place? 

You might be surprised how many people start with a blank prompt box every single time. 

So what is that last 20%? It's the context layer, all of your references, preferences, and all the examples that really instruct the large language model on what you're looking to accomplish. 

Training a skill or building a project folder might take a little bit more time on the upfront, but it creates a lot more leverage on the backend. 

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
Next
Next

How Has ‘Broadcast AI’ Evolved Commercial Production?