2+ Decades in Advertising.
2+ Years Building AdWaken.
Matt Koulermos founded AdWaken.ai in February 2024 after working years as a Creative Director with a background rooted in Interactive Art Direction. His experience includes two Super Bowl campaigns for KIA, leading a global rebrand for FIJI Water, and roles at Ogilvy New York, David&Goliath and The Wonderful Agency.
Since 2024, AdWaken has produced multiple national and regional commercials for broadcast, as well as CTV, across categories. In 2026, Matt Koulermos became a Dreamina Creative Partner, collaborating with the AI platform on emerging tools and workflows.
Every Day Your Ads Blend In, Leads Go Elsewhere.
Major law firms are locked in an endless spending war for qualified leads and high-value cases. When media dollars no longer create an edge, the advantage comes from creative that people remember, relate to and trust.
PRODUCED – JUNE 2026
Zevia Grabs the Spotlight Ahead of Walmart Launch
When Coke traded holiday nostalgia for AI, the magic fizzled. Zevia responded in just 6-days with a sharp parody that earned real headlines and social praise—cutting through the holiday noise at exactly the right moment ahead of Zevia’s 2024 nationwide Walmart launch.
PRODUCED – NOV. 2024
Teddy’s Great American Lawn
Few figures embody the American outdoors like Theodore Roosevelt. A challenger of convention who also championed family, rugged individualism and a deep respect for nature– similar to the values shared by Earthwise Seed Co.’s modern approach to all-natural lawn care.
PRODUCED – SEPT. 2025
Runway AI: SOLACÉ
Our entry for Runway’s ‘Big Ad Contest 2’ started with a simple question: What if the sun took its job (sending rays to Earth) a little too seriously?
Brief’s Insight: Solacé doesn't just protect your skin, it protects your peace of mind.
PRODUCED – JULY 2026
36-Hour Challenge to Bring Einstein Back
With just 36 hours’ notice, we created a proof-of-concept video for a last-minute meeting with CMG Worldwide and the Albert Einstein Estate. The hype film showcased the range of brand opportunities now possible with AI and sparked continued interest.
PRODUCED – JUNE 2025