Your Creative Partner
for AI Commercial Production
AdWaken is an AI-native content studio that combines the creative capabilities you’d expect from an ad agency with the execution of a digital-first production company. We’re able to handle everything from creative and strategy through production and beyond—taking you from script to screen in weeks instead of months.
Matt Koulermos founded AdWaken.ai in February 2024 after working years as a Creative Director with a background rooted in Interactive Art Direction. His experience includes two Super Bowl campaigns for KIA, leading a global rebrand for FIJI Water, and roles at Ogilvy New York, David&Goliath and The Wonderful Company.
Since 2024, AdWaken has produced multiple national and regional commercials for broadcast, as well as CTV, across categories. In 2026, Matt Koulermos became a Dreamina Creative Partner, collaborating with the AI platform on emerging tools and workflows.
Zevia Grabs the Spotlight Ahead of Walmart Launch
When Coke traded holiday nostalgia for AI, the magic fizzled. Zevia responded in just 6-days with a sharp parody that earned real headlines and social praise—cutting through the holiday noise at exactly the right moment ahead of Zevia’s 2024 nationwide Walmart launch.
Every Day Your Ads Blend In, Leads Go Elsewhere.
Major law firms are locked in an endless spending war for qualified leads and high-value cases. When media dollars no longer create an edge, the advantage comes from creative that people remember, relate to and trust.
AdWaken’s 6-Step Creative Production Process
Discovery & Alignment
1
We begin with an intro call to understand the opportunity and its objectives, as well as to determine fit. We have an open discussion around the brief, timeline, budget and compliance standards. We then tailor the Scope of Work, review it and finalize it before jumping in.
Creative Development
2
Whether you already have an approved script ready for production or want us to develop the creative from the ground up, we tailor this phase to what’s needed—from strategy and scripts to researching, testing, and refining the production approach.
Pre-Production
3
Pre-Production is where we begin to bring the look, feel and sound of the concept to life. We develop character and voice options, wardrobe, and locations from scratch, shaping those details around your story and establishing the direction for production.
The Edit
4
Production moves through three structured rounds: rough renders, refinement, then polish, with scenes being enhanced as we go. Each round is scheduled to include time for consolidating feedback, as well as compliance review, as needed.
Finishing
5
Once picture is locked, we apply color grading, sound design and the final mix. We also finalize graphics, brand elements, titles, and legal copy. The content is then routed for final client and compliance approvals.
Delivery
6
Whether delivering additional aspect ratios or a standard 16:9 broadcast master, we provide final assets according to the specs agreed upon in the Scope of Work. Before delivery, we check each scoped asset against the media plan specs to make sure it’s ready to go live.
