Redefining Reach: How We Used AI to Build Custom Audiences

By combining precision-targeted custom segments with handpicked influencer audiences–we unlocked a strategy that boosts reach and engagement.

September 4, 2024

Our Custom GPT initiative aimed to elevate The Bad Stuff Tequila’s targeting by creating custom audiences through public customer data on social media. This approach enhanced match rates on platforms like Facebook and Instagram and enabled precision-targeted advertising. Alongside, we revamped our influencer strategy to align with The Bad Stuff’s premium brand, focusing on influencers with genuine engagement per our vetting guide.

Key to our success was refining audience segmentation. By adhering to best practices in data formatting—using identifiers like emails and phone numbers—we improved match rates significantly. Our data-driven approach ensured we reached more of our target demographic.

Our influencer strategy emphasized partnerships with niche, micro-influencers in critical markets like Los Angeles. Targeting highly engaged audiences on Instagram and TikTok allowed us to connect with consumers who resonate with the luxury of The Bad Stuff Tequila.

Challenges arose with data formatting for custom audiences, often requiring extensive manual work to ensure compatibility across platforms. Similarly, finding influencers with both high engagement and the brand’s luxurious image was occasionally a balancing act.

Looking forward, we plan to streamline data formatting through automation and expand our use of customer identifiers. This will enhance match rates and target precision. For influencers, we’ll maintain our criteria, with added focus on content quality to reflect our premium identity.

This dual strategy—precise audience targeting and selective influencer marketing—will keep The Bad Stuff Tequila expanding across both paid and organic channels.

For more insights on creating a custom GPT model, you can explore OpenAI’s guide on building with GPTs for step-by-step details.