Two companies for one commercial?

For nearly a century, brands have hired two companies to make one commercial, an advertising agency to come up with the creative strategy and the idea, and then a production company to actually make it into a commercial. Traditional commercial productions take six months to produce. Every handoff creates more middle people, more layers, more distance between the client and the outcome that they're looking for. With AdWakens' AI-native production process, we work with clients end-to-end. We love getting feedback early and often so that we can avoid bottlenecks. If you're ready to rethink your next production, check out our extended explainer.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
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