How to Avoid the ‘Uncanny Valley’ of AI Characters

Written by Matt Koulermos

Everyone knows what it feels like when that uncanny valley sensor gets triggered. This is why we've spent more than 18 months testing and refining our approach to creating repeatable AI characters.

And one of the most honest ways to test and learn was to take a look in the mirror and try to recreate myself. What are the key nuances and traits that make anyone look and sound like them?

We determined our approach to building the right dataset, creating a consistent character every time.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
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