Faster Productions, Earlier Alignment

Written By Matt Koulermos

The faster production moves, the more important it becomes to align from the start. In the case of the Bad Stuff Tequila, they were not only looking to launch a new direct-to-consumer site, but also the creative and strategy that would drive potential customers to purchase.

We created tequila's first AI commercial, launching just ahead of Cinco de Mayo and selling out the Bad Stuff's Reposado in under 48 hours.

Interested in what Broadcast AI can do for your next commercial? Check out a deep dive into our AI-native production process.

Matt Koulermos

Matt Koulermos is the Founding Partner of AdWaken.ai, an AI-native commercial studio focused on bringing big ideas to broadcast in weeks instead of months. Before starting AdWaken in early 2024, Matt spent nearly two decades as an Art Director and Creative Director at agencies including David&Goliath, Ogilvy, Meaningful Works and The Wonderful Agency.

http://adwaken.ai
Next

Behind The Scenes: 2026 ThinkLA Creative Summit Video