Our AI-Native Production Process

Discovery & Alignment

1

We begin with an intro call to understand the opportunity and its objectives, and to determine if it's a fit. We have an open discussion around the brief, timeline, budget, compliance standards and stakeholders involved. We then put together a Scope of Work tailored to what's needed, review it together, and finalize it before we jump in.

Conceptual Development

2

Whether our clients already have an approved script ready for production or they want us to develop the creative from the ground up, the second phase is when we dive into what we're actually making, research, test and experiment before moving into production.

Pre-Production

3

Pre-Production is where we begin to bring the look, feel and sound of the concept to life. From character and voice casting to scene builds and style cues– all of the pre-work feeds directly into the prompts and workflows that drive production.

Edit & Render Rounds

4

Production moves through three structured rounds: rough renders, refinement, then polish, with scenes being enhanced as we go. Each round is scheduled to include time for consolidating feedback, as well as compliance review, as needed.

Finishing

5

Once picture is locked, we apply color grade, sound design and the final mix. The content is then routed for final client and compliance approvals.

Delivery

6

Whether delivering additional aspect ratios or a standard 16:9 broadcast master, we provide final assets according to the specs agreed upon in the Scope of Work. 

Let's Talk AI Production

What Do We Handle?

No two productions are alike, but several of ours have started from crafting the strategy and developing concepts–taking them all the way through delivery. Others have picked up from an approved script or existing creative idea. We've built worlds, launched campaigns, brought back the dead and still only scratched the surface of what is possible leveraging the power of AI-native content production.

With decades of advertising experience spanning everything from Super Bowl commercials for KIA to a global rebrand for FIJI Water, we understand both the front-end creative and back-end production process. We've spent the past few years expanding our AI expertise, enabling us to merge the full creative pipeline into one end-to-end production approach.

Our Process In Practice

A Christmas-themed parody advertisement featuring Santa riding a drone, a motorbike with Santa, Santa on a drone with legs and seat, Santa replacing a bag of sugar with a large leaking sugar sack, and a woman holding bottles of artificial soda, labeled as a mock campaign for holiday cheer and artificial soda consumption.

From Script-to-Screen in 6-Days

We worked with Zevia’s Internal Creative Team as well as the Creatives at MULTI to bring this parody of Coke’s infamous AI holiday ad. We were able to create and ship the ad in just 6-days. The commercial
earned real headlines and social praise—cutting through the noise right before Zevia’s nationwide Walmart launch.

Storyboarding + Image & Video Rendering + Edit + Post

A collage of six images showing a man in different settings and times, including a black-and-white portrait from the early 20th century, a modern color portrait, a scene of the man sitting at a desk, a close-up of a book or map, an old building covered in ivy, and the man walking through a field of tall crops.

Cox Founder Returns to Stage 125 Years Later

With just three weeks’ notice, we were brought in by the creatives at Cox Idea Bar to bring back Gov. James M. Cox—the founder of Cox Enterprises—to share the stage with his Great-Great-Great Grandson and current CEO. The three-minute video became a standout moment of the CEO’s annual ‘state-of-the-company’ address.

Storyboarding + Image Rehabilitation + AI Character Build + Voice Build + AI Image & Video Rendering + Edit + Post-Production