Every Day Your Ads Blend In, Big Cases Go Elsewhere.
Leading law firms have been locked in an endless spending war on media to attract qualified leads with potential high-value cases. When media dollars can no longer create an edge, the advantage comes from marketing that people remember, relate to and trust.
Schedule a free strategy session to identify what’s working, what isn’t and uncover the biggest AI marketing opportunities for your firm.
The Cost to Compete Keeps Rising
Legal advertising spend grew 39% from 2020 to 2024, while digital spend rose 84%.
Los Angeles firms spent an estimated $164.9 million on legal advertising in 2024—more than any other U.S. market.
That’s nearly 2,000 legal ads every day—making distinctiveness, not mere visibility, the real advantage.
Our AI-Native Production Process
Discovery & Alignment
1
We begin with an intro call to understand the opportunity and its objectives, and to determine if it's a fit. We have an open discussion around the brief, timeline, budget, compliance standards and stakeholders involved. We then put together a Scope of Work tailored to what's needed, review it together, and finalize it before we jump in.
Conceptual Development
2
Whether our clients already have an approved script ready for production or they want us to develop the creative from the ground up, the second phase is when we dive into what we're actually making, research, test and experiment before moving into production.
Pre-Production
3
Pre-Production is where we begin to bring the look, feel and sound of the concept to life. From character and voice casting to scene builds and style cues– all of the pre-work feeds directly into the prompts and workflows that drive production.
Edit & Render Rounds
4
Production moves through three structured rounds: rough renders, refinement, then polish, with scenes being enhanced as we go. Each round is scheduled to include time for consolidating feedback, as well as compliance review, as needed.
Finishing
5
Once picture is locked, we apply color grade, sound design and the final mix. The content is then routed for final client and compliance approvals.
Delivery
6
Whether delivering additional aspect ratios or a standard 16:9 broadcast master, we provide final assets according to the specs agreed upon in the Scope of Work.
What Do We Handle?
No two productions are alike, but several of ours have started from crafting the strategy and developing concepts–taking them all the way through delivery. Others have picked up from an approved script or existing creative idea. We've built worlds, launched campaigns, brought back the dead and still only scratched the surface of what is possible leveraging the power of AI-native content production.
With decades of advertising experience spanning everything from Super Bowl commercials for KIA to a global rebrand for FIJI Water, we understand both the front-end creative and back-end production process. We've spent the past few years expanding our AI expertise, enabling us to merge the full creative pipeline into one end-to-end production approach.
